THE ASPIRA OFFICIALLY KICKS OFF — NEARLY 1,000 “ENERGY AMBASSADORS” JOIN TO IGNITE THE SYMBOL OF ENERGY LIVING

On August 07, 2025, nearly 1,000 sales warriors from the network of strategic distribution agencies gathered at the Kick-off event “Charge Your Energy — Touch Success,” marking the moment The Aspira officially entered the market. More than just a launch, the event served as the first “energy ignition,” fueling the spirit of the entire sales force on the journey to spread a new way of living to customers.

Nearly 1,000 warriors unleashed their energy with The Aspira

The scale and spirit of the Kick-off event clearly demonstrated the exceptional market attraction of The Aspira. The presence of nearly 1,000 sales warriors — the pioneering “energy ambassadors” — affirmed their readiness to accompany The Aspira in bringing a young, dynamic and positive lifestyle model closer to the new generation of homebuyers.

At the event, representatives of the developer Sai Gon High Rise shared the project vision, business strategy, current land bank and development pipeline — along with their dedication to The Aspira — while announcing the sales program, incentive policies for sales teams and distribution partners bringing The Aspira to market in this initial phase.

The atmosphere exploded with interactive activities, lucky draws, mini games — and especially the “Energy Warrior” campaign, with media actions amplifying the project’s key messages, igniting creativity and creating a viral effect on social platforms, driving The Aspira’s awareness to a wider audience.

A well-prepared launch — entering the market at the perfect time

The Aspira debuts at a time when the real estate market is undergoing restructuring — from the “younger shift” in end-user demand to stricter expectations for legal transparency and construction pace. Its rigorous preparation gives The Aspira a rare competitive edge in today’s market — possessing a fully completed legal status with sales permit issued, basement construction completed, and upper floors visibly rising.

The Aspira continues to reinforce its commitment to timeline assurance, financial capability, and disciplined product execution for genuine end-users. In parallel, the recent administrative merger has positioned The Aspira within the heart of a billion-dollar super-city, at the strategic development core of the new Ho Chi Minh City. This represents a “double momentum” in both location and planning — creating the ideal launchpad for a carefully-crafted project like The Aspira to break through and rise as the definitive symbol of energy living in one of Southeast Asia’s most dynamic urban regions.